Project Review

My client brief is to create logo design, ticket design and advertising posters for a Cambridge Fruit and Vegetable festival, which is taking place on Parkers Piece Cambridge. The subject matter and content for my client brief will be the fruit and vegetables, as I will be taking pictures of only the interesting fruit where I will then be creating different manipulations from observational drawings and also creating pieces straight off the computer, for example logo designs and ticket designs.

The developmental work that is required to go forward with my project and designs is that I need to explore more artists that relate more to my work and the pieces I would like to produce. So that then I can gain influence and inspiration for my own logo designs.

I believe that my strengths for my final major work are my practical pieces and specialist techniques, as I believe that I am good at looking and analyzing artist work by finding out the true reason behind the work. Then I use the techniques that I have learnt from the artist and put this into my own work. A good example from this is the artist Michael English that I analysed. This helped me discover the way that colours play a big part in art, as then I went onto creating my Photoshop pieces focusing on colour which was a success.

My opportunities for my project are to explore new ways of experimenting with logo design on illustrator and looking at new ways to produce what I want and make it look professional. My weaknesses are my imagery, I need to take more images of a variety of fruit and veg and also i need to zoom in more to the detailed areas tat make them so unique and interesting.

I would like to focus on a few main things to create a good logo design, as I feel if I focus on the shapes and colours I can create a simple logo the will grab the viewers attention which is exactly what I would like to communicate.