Logo Research

Below are some logo designs I have sourced off the internet, I am using these for research leading up to my own logo design. I wanted to look at the way logo designs are created in the real world and how I can create my own to fit in with the trends at the moment to draw people towards my festival.

I feel that this logo has some of the qualities that I would like to see in my own design, the font plays the key role as it has been created to have a clean finish which makes the company more appealing.       

I really like this piece because of the strong outlines outside of the shapes, this then shows what shapes the text is in and also makes it easier to read the words that are most important. I also really like the colours used as they all contrast each other well. Also this logo design is celebrating the 26th year of running the Hanover Beer Festival, in order to fit the logo with this occasion they have used old text and backgrounds and also the colours used are old and dark to link in with the theme. 

Here is a logo design that is on a cooking oil bottle. I feel that is design flows really well, i believe this because I think when the customer looks at the product the firstly look at the top and then their eyes are drawn down, the gold tree on the black background helps this a lot and makes it easier for the customer to get the important information and take it in. I feel that for my own posters and tickets I will have to take this into consideration. 

This logo shows the way that you can communicate your logo design in big powerful letters as shown on this piece. I also think that the letters are so bright and bold because of the small white outline and the overlapping of the letters. 

To the left is a funfair logo, this piece is the closest to my festival brief as it is an event where people visit and there is possibility of a ticket design to go with this logo, I think this is successful because of the colours used and the way they have used their target audience for the funfair of the younger ages to impact on the bright colours of the logo. 

Here is a very simple but solid design that sticks out from the rest in the modern world, i feel this is because of the colour used, i think they have used this dark brown/ green colour because of the outdoors and soil, this logo is successful because of the way they have transfered information about the activity and used it in their logo design.

I believe this is simular to the logo above, i think this because of the solid colour again and also the simplicity grabs the audiences attention well and makes it fit in.

I believe that in my own work I need these five things to make a successful logo design, I have taken these things from the logos I have looked at above:

• Simplicity - So that it is easy to read from a distance and also has the strong message that I would like to comunicate.
• Bold - I can create this with the white outline as shown in the Block logo design that I really liked.
• Bright colours - In order to make it a logo to remember and something that will stick in the audiences heads I need to make it so that it grabs their attention.
• Small image piece - This could be a piece of fruit that has been transformed digitally or a piece that has been created on photoshop or illustrator. Then that will have to link into the typography so that it all flows and becomes one big logo and works well.
• Font - The font for my festival will have to be suitable to fit around the atmosphere of the festival, I believe that because the festival will consist of stalls with the different fruit and vegetable companies it could be quiet busy, so in need a simple design to come away from the business of the event but still work well in the environment.