Smooth festival is a modern music festival with stars like Macy Gray, Chambao, Maria Mena, Lura together with Polish artists. We prepared complete key visual for Smooth Festival, which took place in Poland in May 2009. The agency (Darkstone & Cardinal) was responsible for creating logo, billboards, posters and press advertisements. The festival itself was held for the first time in Poland and immediately became a big success.
Adrian Knopik has used Photoshop and illustrator to create this festival logo design. He has used these because of the colours that you can mix and the technique, which can only work on illustrator. Also on Illustrator, if you keep it on there the work will be vectored so that the printing company can print the work out at a large size for posters and other important advertising and still keep the same crispness, however with Photoshop this theory does not work as the work is created with pixels, the same as in a photograph.
The artwork consists of three distorted triangles with smooth sides layered on top of each other; it then has two small single distorted circles with one solid colour. The logo then has typography over the top, which is a solid white colour, the ‘SMOOTH’ writing is in bold so that this is the piece of writing that the viewer first sees and then the eye is drawn down to the festival which was in the same font and italic however this was not in bold.
The colours used have been layered over the top of each other to create other colours. The first main colours were pink, yellow and blue and the he put them on top of each other to make different colour ways.
I feel that I thing that makes this piece so successful as a logo design is the way the the shapes are so simple to create an overlay which brings free shapes together to form one unique piece. I also really like the way that they have used this new technique that I have never seen before. This technique is using three main colours and then layering them up so that the colours shine through eachother to create lots of new colours. For example the yellow and the green together make the blue. In my own work I would like to communicate my logo through using colour and shapes and I think this a really good example of showing this.
Personally I feel that the festival title and the logo are in sync with each other and work really well, I think this because of the font used. In my transcription I have used PT Sans because I believe this was the closest font I could find and match up with the original. The designer has kept this title simple so its bold, however does not attract away from the logo colours and design and I would really like to add something like this into my own work and the design will defiantly have a strong influence on it.
Original Logo:
My Transcription:
http://www.behance.net/RARRFC
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