Design Ideas

Here is my first logo design idea, out of all of my images that I have taken I decided to use the strawberry, I decided this because I thought that the shapes are very identifiable and easy to visualise, as a logo. To the left is my first idea, this was build from looking at one of my photographs of my strawberries, this idea has come from the strawberry on the right. I created this piece in illustrator by making the shapes and using the pixilated image for my colour ways. I then copied the shape three times and changed the colours and overlapped them by using the multiply tool, so that the colours shine through each other which makes it a exciting piece to look at. I then did the same with the stalk. I used Pt Sans as the font because I liked the boldness and thought that if I was to use a different font from my font selection the font will be lost in the piece of art and would not be as striking as this font is.

Here is my second design idea for my logo, this has been created by looking at the strawberry at a different and exciting angle. This maybe completely different to the first design however I believe that I need to make the fruit look more interesting and use the right shapes for the festival title and font to fit in perfectly. I have used PT Sans for the font of the title this influence has come from the smooth festival logo and I really want to keep it simple.
In the right bottom corner of my design 2 page you can see a lined structured piece to show the shapes I have used for this design. It also shows where I have positioned the text in relation to the shape of the fruit. If you look at the vertical lines they are clustered together to the right, I thought that if I decided to put my text there the whole piece would become too over crowded and will detract away from the simple design.
Overall I really like my second design because of the interesting shape of the strawberry. At first If I thought in my head what if I use this strawberry shape in my logo I would think it would not look right and will be hard to understand what it is.
However I feel that the interesting shape keeps the viewer looking and it can also be understandable from the colour as well. So I believe I will use design 2 for my final logo, however I will be changing the look of it as I go along and perfecting it.

Seeds or No Seeds:

Here I have been looking whether I should add seeds into my logo design, so I tried it onto my basic design using my basic colours from the pixilated image that I took. I decided to add all of the seeds in the same size so they were not too complicated, however I still thought that the logo will look better without them, that way the viewer can try and investigate more into the logo and try and work out what it is. If I have seeds on it would then become too easy for them and I would like to try and put a little bit of the identity of the fruit just by using the colours.

Fonts: