Variation On Chosen Design Idea

For my chosen design, I decided I needed to express the true atmosphere of the festival, I believe I could do this by changing the visual appearance with the bold colour to my advantage. I have been taking inspiration from the 'Smooth Festival' logo and the way that the logo's text transfers to the shapes by being smooth festival, by showing this with the smooth shapes.
Considering my festival is called 'Fresh Festival' I thought that the colours chosen should reflect this, at the top of my variation ideas is my initial colourway, which I felt needed changing so that the viewer did not have to know much about the festival however still have an idea of how the festival will be and what the atmospheric values will be.
Looking at the second one down I decided to use bright but natural colours to compliment the freshness of the festival. The natural colours consisted of reds, oranges, pinks and then tones of green of the stalk of the strawberry.
The third logo down gives a softer feel to the design, by using a darker red but contrasting the colours by using a brighter pinks and oranges. This also clarifies the fresh feel to the festival, however I feel the colourways in this third design may still come across too 'dull' and I feel that the design will all have to be bright and not have a combination of bright and dull. which I will be expressing in my next three designs.    
 

This second three of variations holds a new style of linking contrasting colours up to make colourways that represent the feel and atmosphere of the festival.
The top design shows off this technique to produce an interesting logo using a wide variety of colours. For example I have used unnatural colours in the first logo by using bright blues, greens, yellow, reds, pinks and then with all of the overlapped the middle of the piece becomes a dark grey that makes the text stand out more. However this does not fully translate the true message of the festival.
The next change I wanted to complete is the contrast between the stalk and the main fruit, I wanted to to create this because I liked the way that the strawberry in it's natural form makes the strawberry look so bold and I really wanted to add this detail and feature into my logo design.
As I am intending to be putting this logo design on lots of things like posters, tickets and merchandise, I decided that I will need a balance of colours to support the colours in the other pieces, with the last design I have tried to add this balance into my work, by adding colours that might not feel as bold and striking as the other colours I have used in the logo designs before this one however after creating this colourway, I re accessed the balance and came to the conclusion that this may not be what I was looking for, my reason behind this is because I need the whole logo to be bright and powerful otherwise I do not think it will stand out enough.
After evaluating all of the logo variations I came to the final conclusion to which variation I would go for and use for my final logo design. This would be the bright and bold colours of the second design with the subtle hint of blue in one of the stalks for example the third one down, I decided this because I thought that the design will still need to be eye catching but also have something more to look at and the stalk colour would give the balance that I need for the logo to be successful.