Wednesday, 16 April 2014

Ticket Designs

Once I had created the final logo design, I carried creating the pieces that were highlighted in my client brief and developing the Fresh Festival to new levels.
To the left is my first designs of the tickets created for the festival, the customer has three options and exclusive activities to choose from but selecting an appropriate ticket. These are: Saver, Standard and Vip, all offering different types of options for the customer. In my ticket designs I really wanted to show the difference in tickets and display different colourways for the different tickets.
As you can see I have put together three independent tickets using my visual understanding on different qualities, for example I decided to use a bright yellow colour for the Vip ticket to dominate the rest and stand out the most as it's the most expensive ticket on sale.
I believe that the background colour and the colour of the logo overlapping it are right and work really well together. However I believe that the information and layout of the tickets need revising to create the best possible design to show off the sharpness and information displayed, this will make the ticket more simple and will also make it bold by changing the colours. For example I will be looking at the title of the ticket because on the saver ticket the black title does not appear to rule over the background and can see to become lost with in it.

Here is my revised and improved final ticket designs, on this design I have made a lot of changes from my previous designs, the main changes have been the colourways on the tickets, the same as the variations on my logo, I wanted to make sure that the atmosphere was not lost in a world of information and text, this was done by me making the information as discreet and subtle as possible by changing the size of the title and making sure all of the text was the right size so that it does not detract away from the main focal point.
For each ticket I changed the the colour of some of the main and important information and used the background as a contrasting piece to make the information glow on top so that the viewer looks at the information rather than the background, another option for getting this response from the viewer is to change the opacity down on the background so then it does not come across as visible, however then you could get an unclear effect that could confuse and distract the viewer from the main objects. I believe that this ticket design shows all of the correct factors of the festival by being clear and fresh, without making the piece too confusing and powerful as this piece does not have to be the main attraction to all of the creations for the festival however still go along with the theme of 'freshness' vibes throughout the whole project.

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