Market Research

In order to investigate further into my logo designs I believe I need to identify my target audience and see who will be viewing my piece so that I can make it fit into this age group as well as possible.

Location

• Cambridge Parkers Piece

People in the area

• Students
• Academics
• Tourists
• Visitors
• Local people

I am basing my facts and figures of the age and area population from the Cambridge City Council website and sourced for Research Group Cambridgeshire county Council - 2011…

Above is the information I feel I need for my logo design ideas, I think this because it gives me a true amount of the population in cambridge and also gives me a sense of what types of people might be passing by or deciding to buy a ticket. In Cambridge there are 14 wards which are shown above, Parkers Piece is in the Market, the market area in Cambridge is not the most populated however it's in the middle of all of them so that it holds a strong impact on the population and it will be important for me to create my logo design using these statistics.

My Target Audience

• 25-44
• I believe that this is the best possible target audience to use for my logo design, as this will be the age group that will most likely be going to the festival.