Statement of Intent for Final Solution

My client brief is to produce a logo design, ticket design and make an advertising poster for a Fruit and Veg festival in Cambridge. Throughout my project I have been progressing to my design ideas which will hold my ideas and thoughts on where I would like to go with this project. These design ideas have come from my photos and my observational drawings, I have used my observational drawings as a stepping stone towards my designs. For example I have been documenting what I believe the advantages and disadvantages of each piece that I have created to put together a structure to create my logo designs. I have also been taking my own photographs of fruit and vegetables, which show a big variety of colour and shape that I will be using in my final designs.
The artists and designers that have influenced me have been the logo designers I have looked at in the later stage of the project, these have put an effect on me and a way of which I will like my own logo to turn out. In my design ideas I have been focusing on the way logos use shape and colour to show their ideas and messages to the viewer. My favorite logo out of these two ideas is the Smooth Festival logo, I like this because of the simple font to go with the technical colour ways, this is what I would like to communicate in my own.
The colours I would like to use will be the ones shown in the images I will be working with, I will then open the image up in Photoshop and pixelate it to display the colours in a simple box. I will then put that on illustrator with my designs and use the colour picker to add these colours onto my designs. Then I can create the perfect combination for my piece. The brilliant thing about doing this is that I may change one colour, but that will change how all of the colours come across.
The fruit that I will be focusing on for my logo design will be strawberries. The main piece the I will be taking most of my information about shapes and colours will be the line drawing that I created and also the image the I took. This I feel will help me create the natural shapes of the strawberry and not making it look too staged and perfect. This will then also make the logo more exciting and visually pleasing the the viewer.