Design Ideas

Here is my first logo design idea, out of all of my images that I have taken I decided to use the strawberry, I decided this because I thought that the shapes are very identifiable and easy to visualise, as a logo. To the left is my first idea, this was build from looking at one of my photographs of my strawberries, this idea has come from the strawberry on the right. I created this piece in illustrator by making the shapes and using the pixilated image for my colour ways. I then copied the shape three times and changed the colours and overlapped them by using the multiply tool, so that the colours shine through each other which makes it a exciting piece to look at. I then did the same with the stalk. I used Pt Sans as the font because I liked the boldness and thought that if I was to use a different font from my font selection the font will be lost in the piece of art and would not be as striking as this font is.

Here is my second design idea for my logo, this has been created by looking at the strawberry at a different and exciting angle. This maybe completely different to the first design however I believe that I need to make the fruit look more interesting and use the right shapes for the festival title and font to fit in perfectly. I have used PT Sans for the font of the title this influence has come from the smooth festival logo and I really want to keep it simple.
In the right bottom corner of my design 2 page you can see a lined structured piece to show the shapes I have used for this design. It also shows where I have positioned the text in relation to the shape of the fruit. If you look at the vertical lines they are clustered together to the right, I thought that if I decided to put my text there the whole piece would become too over crowded and will detract away from the simple design.
Overall I really like my second design because of the interesting shape of the strawberry. At first If I thought in my head what if I use this strawberry shape in my logo I would think it would not look right and will be hard to understand what it is.
However I feel that the interesting shape keeps the viewer looking and it can also be understandable from the colour as well. So I believe I will use design 2 for my final logo, however I will be changing the look of it as I go along and perfecting it.

Seeds or No Seeds:

Here I have been looking whether I should add seeds into my logo design, so I tried it onto my basic design using my basic colours from the pixilated image that I took. I decided to add all of the seeds in the same size so they were not too complicated, however I still thought that the logo will look better without them, that way the viewer can try and investigate more into the logo and try and work out what it is. If I have seeds on it would then become too easy for them and I would like to try and put a little bit of the identity of the fruit just by using the colours.

Fonts:

Statement of Intent for Final Solution

My client brief is to produce a logo design, ticket design and make an advertising poster for a Fruit and Veg festival in Cambridge. Throughout my project I have been progressing to my design ideas which will hold my ideas and thoughts on where I would like to go with this project. These design ideas have come from my photos and my observational drawings, I have used my observational drawings as a stepping stone towards my designs. For example I have been documenting what I believe the advantages and disadvantages of each piece that I have created to put together a structure to create my logo designs. I have also been taking my own photographs of fruit and vegetables, which show a big variety of colour and shape that I will be using in my final designs.
The artists and designers that have influenced me have been the logo designers I have looked at in the later stage of the project, these have put an effect on me and a way of which I will like my own logo to turn out. In my design ideas I have been focusing on the way logos use shape and colour to show their ideas and messages to the viewer. My favorite logo out of these two ideas is the Smooth Festival logo, I like this because of the simple font to go with the technical colour ways, this is what I would like to communicate in my own.
The colours I would like to use will be the ones shown in the images I will be working with, I will then open the image up in Photoshop and pixelate it to display the colours in a simple box. I will then put that on illustrator with my designs and use the colour picker to add these colours onto my designs. Then I can create the perfect combination for my piece. The brilliant thing about doing this is that I may change one colour, but that will change how all of the colours come across.
The fruit that I will be focusing on for my logo design will be strawberries. The main piece the I will be taking most of my information about shapes and colours will be the line drawing that I created and also the image the I took. This I feel will help me create the natural shapes of the strawberry and not making it look too staged and perfect. This will then also make the logo more exciting and visually pleasing the the viewer.

Adrian Knopik

Smooth festival is a modern music festival with stars like Macy Gray, Chambao, Maria Mena, Lura together with Polish artists. We prepared complete key visual for Smooth Festival, which took place in Poland in May 2009. The agency (Darkstone & Cardinal) was responsible for creating logo, billboards, posters and press advertisements. The festival itself was held for the first time in Poland and immediately became a big success.

Adrian Knopik has used Photoshop and illustrator to create this festival logo design. He has used these because of the colours that you can mix and the technique, which can only work on illustrator. Also on Illustrator, if you keep it on there the work will be vectored so that the printing company can print the work out at a large size for posters and other important advertising and still keep the same crispness, however with Photoshop this theory does not work as the work is created with pixels, the same as in a photograph. 

The artwork consists of three distorted triangles with smooth sides layered on top of each other; it then has two small single distorted circles with one solid colour. The logo then has typography over the top, which is a solid white colour, the ‘SMOOTH’ writing is in bold so that this is the piece of writing that the viewer first sees and then the eye is drawn down to the festival which was in the same font and italic however this was not in bold.

The colours used have been layered over the top of each other to create other colours. The first main colours were pink, yellow and blue and the he put them on top of each other to make different colour ways.

I feel that I thing that makes this piece so successful as a logo design is the way the the shapes are so simple to create an overlay which brings free shapes together to form one unique piece. I also really like the way that they have used this new technique that I have never seen before. This technique is using three main colours and then layering them up so that the colours shine through eachother to create lots of new colours. For example the yellow and the green together make the blue. In my own work I would like to communicate my logo through using colour and shapes and I think this a really good example of showing this.

Personally I feel that the festival title and the logo are in sync with each other and work really well, I think this because of the font used. In my transcription I have used PT Sans because I believe this was the closest font I could find and match up with the original. The designer has kept this title simple so its bold, however does not attract away from the logo colours and design and I would really like to add something like this into my own work and the design will defiantly have a strong influence on it.  

Original Logo:

My Transcription:

http://www.behance.net/RARRFC

Market Research

In order to investigate further into my logo designs I believe I need to identify my target audience and see who will be viewing my piece so that I can make it fit into this age group as well as possible.

Location

• Cambridge Parkers Piece

People in the area

• Students
• Academics
• Tourists
• Visitors
• Local people

I am basing my facts and figures of the age and area population from the Cambridge City Council website and sourced for Research Group Cambridgeshire county Council - 2011…

Above is the information I feel I need for my logo design ideas, I think this because it gives me a true amount of the population in cambridge and also gives me a sense of what types of people might be passing by or deciding to buy a ticket. In Cambridge there are 14 wards which are shown above, Parkers Piece is in the Market, the market area in Cambridge is not the most populated however it's in the middle of all of them so that it holds a strong impact on the population and it will be important for me to create my logo design using these statistics.

My Target Audience

• 25-44
• I believe that this is the best possible target audience to use for my logo design, as this will be the age group that will most likely be going to the festival.

Health and Safety

Health and Safety at work Act 1974

• The Health and Safety (First-Aid) Regulations 1981 (Re-interpreted in 1997)
• The Management of Health and Safety at work regulations 1999 (The Management Regs)
• The Provision and Use of Work Equipment regulations 1998 (Puwer)
• The Personal Protective Equipment Regulations 1992 (PPE Regs)
• The Control of Substances Hazardous to Health Regulations 2002 (COSHH Regs).

All of these regulations and Management's are in place for a very valid reason. By law we should do everything reasonably practical to protect people from harm, we identify what is harmful by completing risk assessments, these are produced in 5 steps to ensure that we have made the most detailed response to the activities that we are planning to carry out to protect us. These 5 steps are listed below:

Step 1 - Identify the hazard 

• Look
• Check instructions
• Check COSHH

Step 2 - Identify who might be harmed and how?

• How severe could and injury be?
• What is the likelihood of any injury occurring? (Probability)
• Multiply the two figures to get a Risk Value

Step 3 - Evaluate the risk

• Decide on precautions, can I get rid of the hazard altogether?
• If No:  
• Try a less risky option, different chemical
• Prevent access
• Reduce exposure
• P.P.E
• Provide welfare facillities e.g Hand washing/ First aid

Step 4 - Record findings

Step 5 - Review and update risk assessments as necessary

COSHH ACT

• COSHH is the law that requires employers to control substances that are hazardous to health. You can prevent or reduce workers exposure to hazardous substances by:
• Finding out what the health hazards are
• Deciding how to prevent harm to health (risk assessments)
• Providing control measures to reduce harm to health
• Making sure they are used
• Keeping all control measures in good working order 
• Providing information, instruction and training for employees and others
• Providing monitoring and health surveillance in appropriate cases
• Planning for emergencies

Most businesses use substances, or products that are mixtures of substances. Some processes create substances. These could cause harm to employees, contractors and other people. Sometimes substances are easily recognized as harmful. Common substances such as paint, bleach or dust from natural materials may also be harmful.

Logo Research

Below are some logo designs I have sourced off the internet, I am using these for research leading up to my own logo design. I wanted to look at the way logo designs are created in the real world and how I can create my own to fit in with the trends at the moment to draw people towards my festival.

I feel that this logo has some of the qualities that I would like to see in my own design, the font plays the key role as it has been created to have a clean finish which makes the company more appealing.       

I really like this piece because of the strong outlines outside of the shapes, this then shows what shapes the text is in and also makes it easier to read the words that are most important. I also really like the colours used as they all contrast each other well. Also this logo design is celebrating the 26th year of running the Hanover Beer Festival, in order to fit the logo with this occasion they have used old text and backgrounds and also the colours used are old and dark to link in with the theme. 

Here is a logo design that is on a cooking oil bottle. I feel that is design flows really well, i believe this because I think when the customer looks at the product the firstly look at the top and then their eyes are drawn down, the gold tree on the black background helps this a lot and makes it easier for the customer to get the important information and take it in. I feel that for my own posters and tickets I will have to take this into consideration. 

This logo shows the way that you can communicate your logo design in big powerful letters as shown on this piece. I also think that the letters are so bright and bold because of the small white outline and the overlapping of the letters. 

To the left is a funfair logo, this piece is the closest to my festival brief as it is an event where people visit and there is possibility of a ticket design to go with this logo, I think this is successful because of the colours used and the way they have used their target audience for the funfair of the younger ages to impact on the bright colours of the logo.